TEDxDanubia 2011 – Lakshmi Pratury – What the West can learn from the East

Generality is sometimes dangerous.

The story of an elephant.

One day, a baby elephant was brought to the zoo. On the first day, it tried to go out. It tried on the second day again. It tried over ten times and failed, so it resigned itself  to its fate. Ten years later, a boy comes to the zoo. He asked the zookeeper, “Why is the elephant so sad?” the zoo keeper replied, “Because the elephant wants to come out.” “But the fences are so small and the rope tied to elephant is so thin!” The elephant can just escape easily, but it cant see its own strength. Thats why it stays at where it is.

Some people can’t see its own strength and ability.

Celebrate our differences. Try to understand each other.

Life is not about the moments we breath, but the moments that take our breath away.

 

Selling your idea

You got a great idea, but how do you sell it effectively?

1. How to break the ice

– Skilled communicators know how to grab the attention of their listeners.

– When selling an idea you’re pitching yourself – you are the brand.

2. Practice your Pitch

– Clear, concise, specific and emotional

– Focus on the benefit of the others

3. Applying your Pitch

– know your audience and speak their language

– Acknowledge pain points

– Keep your audience top in mind

4. State the risk

– Acknowledge potential problems and provide solutions

– Be ready for objections and be ready to tell them how new and different your idea is

5. Follow up, ask questions and set a course of action

Source: